Support Us Button Widget

A note from our CEO 🤝

Ryan Johnston-CEO-Company retreat-by Ash Photography.png

CEO Ryan Johnston with City Editors and Branded Content Studio Editors during the 2022 6AM City company retreat in Nashville, TN.

Photo by Ash Photography

Good morning, INDY — new voice here. My name is Ryan Johnston and I am the CEO of 6AM City, the parent company and publisher of INDYtoday. First, thank you for waking up with us every morning and looking to our City Editors, Anna and Nicole, to help you start your day and get excited about everything INDY has to offer.

We launched INDYtoday on Sept. 27, 2021 (fun fact: our first story was Nice to meet you, we’re INDYtoday) and we couldn’t be more thrilled at how this city has taken to us. We now wake up with 31,730 readers and reach 12,202 people via social media — a big step up from day one.

We built this product based on both reader and advertiser demand. Readers like you were looking for a quick and convenient way to find everything in one place — focused on all things positive and written in a way that is digestible — and (in an effort to keep our product 100% free to readers) we work with advertisers who want to connect with readers like you.

This newsletter is designed to provide these opportunities via integrated content and display ads that are created to connect and convert customers (aka our readers + followers). A little about them (er, you):

  • 70% of our readers use our brand to make purchasing decisions
  • 85% have an undergraduate degree
  • 80% are homeowners (read: you’re crushing it)

So — how can brands work with INDYtoday?

  • Custom email headers: See that top spot where “Hello Tuesday” displays over our illustrated city skyline? Your brand can snag that.
  • Lead Story: Our top story of the day that we include in our newsletter, website, and social media channels. Bonus: This comes with the opportunity to poll or quiz our readers, or ask them a question that could help your brand.
  • News Notes: These text ads (seen below in our News Notes section) allow you to share news, announcements, hiring opportunities + more — think: tidbits of info about your company or product offerings — in a cost efficient and effective way.
  • Branded articles: These splashy content stories are designed to communicate messaging in a digestible manner with our signature, reader-friendly tone and style to drive traffic to your website, landing page, blog, and/or social post — think big.
  • Banner ads: Each content section is broken up by a visual banner ad designed to drive brand awareness.

Interested? Learn more about our experience working with various brands across different industries and connect with our local Sales Executive who can walk you through the details.

To our current supporters and, again, to our readers: Thank you. We look forward to being here for years to come.

-Ryan Johnston, CEO

More from INDYtoday
We’ve got details and a map full of drink deals: We’ll be highlighting the vibrant beverage scene across Indianapolis from July 22 to July 26, 2024.
The Circle City’s park system was evaluated for acreage, equity, and more in ParkScore’s annual report.
Tube Factory has been commissioning work by artists from Indianapolis and around the world since it opened in 2016 and is focused on bringing innovative and engaging work by today’s artists to a place visitors can enjoy.
Check out our guide to the many meaningful murals you can find around our city.
Your City Editors give their hot takes on what’s cool this summer and what’s not.
The best four days in gaming is returning to Indy. We’re sharing everything you need to know so you don’t miss one of the biggest conventions of the year.
Lettuce turnip the beet for this vegan-friendly announcement.
From rapid rails to more public rooftop spaces and a live music strip, here are some of your answers for “What if... Indianapolis looked like this?”
The City County Council is hoping to adopt a program that aims to eliminate traffic fatalities and severe injuries by 2035.
Indiana is home to some pretty spectacular skies, especially where day and night meet. Here’s where you can get the best view.