Explained: Indy’s B-corp organizations

What is a B-Corp and how does a company qualify for it? We’re sharing everything you need to know about the certification.

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Achieving “B-Corp status” means a company successfully balances purpose + profit.

Photo by INDYtoday team

Whether you own a business yourself or just enjoy supporting them, you might have heard the term “B-Corp.” But do you know what it means?

We’re sharing the definition and how it applies to several Indy businesses. Plus, we’re giving you the details on how to achieve “B-Corp status” with your own business.

What is a “B-Corp?”

A B-Corp, or “Benefit Corporation” is a certification businesses can receive if they fulfill the following requirements from B Lab:

  • Achieve a B Impact Assessment score of 80+
  • Complete a legal commitment to be accountable to all stakeholders — not just shareholders
  • Allow performance information to be measured against B Lab’s standards

It’s essentially incorporating third-party oversight so that businesses live up to their mission to give back to the community. One well-known example of a B-Corp is the shoe brand TOMS , which donates one pair of shoes to those in need for every pair sold.

Who has the certification?

There are a number of different Hoosier businesses with this status, including:

  • Selfless.ly — a “virtual foundation” that allows company leaders to increase their impact + offer philanthropy as a benefit to their employees
  • Black Onyx Management — a research firm that helps build an infrastructure for continued equity and inclusion within organizations like Fortune 500 companies and major non-profits
  • NEXT Studios — an entrepreneurial innovation studio housed in the 16 Tech Innovation District that helps under-served founders turn their ideas into new startups

How can I get my business certified?

The process can be time-consuming, but the general steps are outlined on B Lab’s website and vary depending on your business type . Some noteworthy checklist items are:

  • Gather supporting documentation + data
  • Take the B Impact Assessment
  • Verify your business with a B Lab analyst
  • Sign the B Corp Agreement

Are you a B-Corp business? Let us know for a chance to be featured in an upcoming newsletter.

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Anna is based in Indianapolis, IN and worked in government communications for five years before joining 6AM City to help launch INDYtoday. When she’s not writing about the Circle City from a local coffee shop, you can find her taking long walks with her dog Babs + reading from her hammock and baking pies from scratch.
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