Local love: INDYtoday’s guide to reader-recommended small businesses

Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.

Silver in the City storefront on Mass Avenue

Local shops like Silver in the City on Mass Ave. are our favorite places to find gifts for our loved ones.

Photo by INDYtoday team

Did you know Indianapolis is home to hundreds of small businesses? In fact, Hoosiers are so good at supporting local that USA Today named Indy the No. 17 best city in the US to start a business in 2024.

In honor of our many movers and shakers, we’re asking readers to nominate small businesses they love so we can share them with our whole audience.

We’ll be here to share a new batch of small businesses every month, so bookmark this page to come back for more, especially if you’ve enjoyed our Small Business Week coverage.

Editor’s note: Some quotes may have been edited for clarity and brevity.

Editor Shea’s picks

Half Moon Brow Studio | Personal services
When I want to walk into the room (natural) eyelashes first, I book an appointment here for a lash lift. The experience is always so calming, and the studio sells cool wellness products + apparel I can treat myself to on the way out.

Health + wellness

INDYtoday: INDY_Myriad Fitness and Yoga gym_MAR26

Myriad Fitness + Yoga began as downtown Indy’s original CrossFit affiliate, known at the time as CrossFit NapTown.

Myriad Fitness + Yoga | 1060 N. Capitol Ave. Ste. 7-101
“I started this business to create a safe space for people to take control of their own fitness and health. We only have one life to live — why not live that life for as long as we can doing the things we love! With proven systems, experienced coaching, and a personal approach, our team is committed to helping you succeed on your individual fitness journey. Our members come to us with a wide range of goals, and we provide the tools, structure, and support to help you achieve them with confidence.” — Owner Jared Byczko

  • Founded in 2011, this gym offers something for everyone, from HYROX training to weightlifting coaching to karate to aerial yoga and beyond. Bonus: If you need to fit some zen into your busy schedule, many yoga classes are also streamed over Zoom so you can practice wherever you are.
INDYtoday: INDY_Noble Hot Yoga and Wellness pond studio_APR26

Practice your tree pose while surrounded by trees.

Noble Hot Yoga and Wellness | 815 W. Carmel Dr.
“Noble Hot Yoga & Wellness was created to be more than a workout — it is a sanctuary for whole-body wellness, intentional movement, and nervous system care. This work is deeply important to us because we believe wellness should feel supportive, inclusive, and rooted in community, not transactional. What makes Noble unique is our elevated, thoughtfully curated experience that blends hot yoga, meditation, and modern recovery with a strong commitment to giving back through partnerships with local food banks and community gardens, allowing wellness to extend far beyond our walls.” — Owner Krista Wanko

  • This brand new studio is nestled on the banks of a small, serene pond. It features a room for heated yoga, a room with silk hammocks for aerial yoga and floating sound baths, and an outdoor practice space next to the water. As the studio continues to grow, it will also offer a halotherapy meditation room, massage therapy, reiki, and more.

Arts

INDYtoday: INDY_Neal Artistry mural_MAR26

You’ll recognize Neal Artistry’s murals on businesses around Indy, like this one on Northside Paws Veterinary Care.

Photo by Neal Artistry

Neal Artistry | Mobile
“I have been creating art since I was a little kid. I love working big scale with murals and telling stories through my art. Creating art that beautifies a space and makes people smile is my goal with each mural.” — Owner Travis Neal

  • Neal Artistry has designed murals and art pieces for dozens of Indianapolis mainstays, from the iconic “The Star” tarot card piece inside Thieves to the colorful Tito’s bottle splashed across the interior of Turntable.

Personal services

INDYtoday: INDY_Tyler Mason Salon + Spa haircut_MAR26

Why not spend a whole day getting a haircut, massage, facial, and manicure at Tyler Mason Salon + Spa?

Photo by Nicole Thomas

Tyler Mason Salon + Spa | 9004 W. 10th St.
“Tyler Mason Salon & Spa began in 1992 with a simple dream: To build a business rooted in family, creativity, and genuine care for people. The name Tyler Mason reflects that foundation, drawing inspiration from owner Tammie Baker’s three children. We strive to create an environment where guests feel welcomed, listened to, and truly at home—while delivering exceptional results through thoughtful, sustainable practices. When you choose Tyler Mason, you’re choosing a small business that values relationships, artistry, and the long-term care of people, community, and the world around us.” — Marketing manager Nicole Thomas

  • As the official salon of the Colts cheerleaders, Tyler Mason’s services include everything from hair cuts, coloring, and extensions to professional makeup services, waxes, and massages.

Retail

London Flair | Online
“London Flair was born not from a boardroom, but from a moment of inspiration. During a trip to China to visit her son, Dr. McKinnor, a lifelong lover of fashion and a woman of refined taste, discovered a world-class coat supplier whose craftsmanship reignited her passion for timeless design. What began as a casual visit became a creative calling: to restore the lost art of the fashionable coat. With a doctorate and decades of professional accomplishment, Dr. McKinnor recognized that a great coat is more than outerwear. It is a statement of confidence and character. From that realization, London Flair was born: a brand devoted to timeless silhouettes, fine tailoring, and modern grace. Though its name evokes classic elegance, London Flair is not bound by place. It represents a state of style.”

  • If you (like Editor Shea) keep your closet stocked with timeless statement coats, you’ll love London Flair. Owner Sylanda frequently models each coat on the shop’s Instagram page so you can see exactly what they look like on a real person before buying. Bonus: The shop only produces 75 of each coat, meaning if you own one, you’re part of an exclusive club.

Food

INDYtoday: INDY_U-Relish slow cooker meals farmers market chili_APR26

U-Relish’s meals range from chia peach oatmeal to fajita lentils and beyond.

Photo by @urelishmeals

U-Relish | Farmers markets and online
“We make and sell meals for slow cooking using your crock pot or instant pot. We revived this business from a prior owner to continue to provide a great product to the community. We offer low-cost healthy meals that are bean, lentil, and oat based, and all are gluten-free and vegan.” — Owner Jack Tandy

  • You can find U-Relish at local farmers markets, like the Broad Ripple Farmers Market and Garfield Park Farmers Market. Choose from 25 delicious recipes, like blueberry pie oatmeal or spicy curry, that you can pop in your crockpot and make at home.

Psst — If you’d like to see a small business included in INDYtoday, make sure to submit it here.

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