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Local shops we love for Small Business Saturday

Indy is made up of so many wonderful small businesses. Here are a few our readers love in honor of Small Business Saturday.

INDY_Francis + Fern_holiday decor_interior_NOV2024

Francis + Fern is all decked out for the holidays with great gifts for the girlies in your life.

Photo by INDYtoday team

Small Business Saturday, an initiative dedicated to celebrating and supporting small and locally-owned businesses + the impact they have in our communities, is on Saturday, Nov. 30.

The day falls between two of the biggest shopping days of the year — Black Friday and Cyber Monday — and has become an annual shopping tradition for many since its establishment by American Express in 2010.

If you’re looking to join in on the festivities this year, check out our list of some of City Editor Nicole + City Editor Shea’s favorite small businesses in town — and some extra suggestions from our followers.

  • Francis + Fern | Although it’s now known as the “Taylor Swift store,” you don’t have to be a Swiftie to love this shop on Mass Ave. City Editor Nicole loves coming here for cute charms, accessories, and good vibes.
  • Blue Mind Coffee | One of Nicole’s favorite local coffee shops is Blue Mind, not only for its delicious coffee and seasonal lattes, but for its dedication to helping the community with its “take what you need” donations located in the restrooms.
  • Half Moon Brow Studio | Extra self-care is a necessity during the holiday season for City Editor Shea. She loves getting a keratin lash lift here and shopping their selection of celestially-inspired beauty products.
  • Nexxus Movement | There is no more intense workout in the world than pole fitness. Shea loves taking classes from owner Jade — the studio also offers choreography and flexibility classes.
INDYtoday: INDY_Salt & Ash Soap Co market booth_MAY24

You can find Salt & Ash Soap Co. in person at markets throughout the city or at the storefront at 1006 Virginia Ave.

Looking for more spots for your shopping spree? Check out these small businesses our followers love:

  • Rabble Coffee | “My favorite place on the near east side. Friendliest baristas, beautifully handmade syrups for coffee, fresh local snacks, + they give back to the local community.” — @luna.and.co.beauty
  • Loudmouth Books | "[It] has the best selection of queer, Black, and other POC-written books of every genre and all the other little things in the shop are cute too.” — @ourvectorviktor
  • Arabella Home | “The most beautiful home decor store I’ve ever seen.” — @thegirlwithatattoo
  • Cafe Baby | “Always fresh and affordable, organic baby/toddler food. Contains no preservatives or chemicals.” — @cheladel7
  • Salt and Ash Market | “Super cute spot. Tons of awesome goods, the soap is 🤩.” — @samjoe94
  • Groovy Greenhouse Studio and Tufttitty | “Both [are] totally unique new studios where you can take really cool classes that you can’t really find anywhere else AND you’re supporting women-owned small businesses.” — @alleycatceramics
  • Day Won Fitness | “This is the most genuine gym that truly meets people where they’re at and encourages them to better themselves.” — @michellekaufman85
INDYtoday: INDY_Loudmouth books_DEC23

Loudmouth Books is one of our favorite places in town to shop small and support local authors.

Want to share some more small business love? Make sure to tag your favorite local businesses in the comments of our post.

Reminder: Shopping + supporting small isn’t limited to just this day — we love letting our local businesses shine all year long in our collection of City Guides.

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