POV: We walk through the door with you, the air is cold — and we’re on our way to see Taylor Swift’s “The Eras” Tour, coming to Lucas Oil Stadium Friday, Nov. 1 through Sunday, Nov. 3.
As any Swiftie knows, the outfit you wear to the concert is one of the most important parts of the experience, so we’ve rounded up a guide to some of the local shops + specific products we’re eyeing to craft the ensemble of our wildest dreams. Oh, and we’ve organized it by era, according to the current setlist order.
“Lover”
It’s technicolor time, and perhaps no shop in town is as colorful as Carmel’s Maple Layne Market. Its “Book Lover Taylor Tee” is about as on-the-nose as you can get, or you can embrace the rainbow with this crochet cardigan. Pro tip: DM them on Instagram to make a shopping appointment at the private store, or shop online.
“Fearless”
The perfect shopping love story for this country-adjacent era calls for cowboy boots. Hit up Boot Star Pro for a wide selection of high quality boots, or try to thrift your own — Broad Ripple Vintage has been known to carry a good selection of Western wear.
“Red”
We all know “Red” was actually Taylor’s hat era. You’re gonna have to drive a bit for this one, but Brown County’s Head Over Heels hat shop carries an incomparable collection of caps. We’ve even spotted red newsboy caps, red berets, and red Stetsons in recent reels.
Make the whole place shimmer with one of Francis + Fern’s extravagant headbands.
Photo by @francisandfernbtq
“Speak Now”
We’re seeking justice for the bride left at the altar in the title track of this album — so might we suggest a gown shaped like a pastry? Go full prom-inspired with a dress from XO by Sophia’s. Bonus points if it’s purple, to match the album cover.
“Reputation”
Look what you made us do — rep local brands. Embrace the snakes Indy-style with a tee from the IMS Snake Pit collection, or go even darker with some Spellbound Indy merch.
“Folklore + Evermore”
Welcome to your cottage-core era. You can find handmade upcycled crochet dusters and cardigans at Lux & Ivy, as well as the occasional vintage Gunne Sax dress. Psst — they also carry great western wear.
In addition to clothing, Maple Layne Market sells a variety of T-Swift themed items from tumblers to candles to makeup bags.
Photo by @maplelaynemarket
“1989"
Channel 1989, when sportswear and graphic tees were everywhere, with a trip to Naptown Thrift. Maybe you’ll be able to find something as perfect as a 1989 Harlem Globetrotters sweatshirt we had our eye on that just sold on the site. Welcome to New York.
“The Tortured Poets Department”
Guarantee that everyone will notice your new aesthetic by leaning into the black and white vintage vibes of this album. We’re partial to the vibe at Good Neighbor, like this rose-patterned dress.
“Midnights”
With several colors referenced in this album’s songs — like “Lavender Haze” and “Maroon” — you could easily go literal. But we say embrace the “Bejeweled” vibe with any one of Francis + Fern’s incredible T-Swift-themed headbands, or these jeans from 8FIFTEEN.
Have a local shop you’re supporting to prep your outfit? Or already have your look together? Show us incredible things.
