Nuova Vita Vintage shop opening in downtown Indianapolis


The shop is easy to get to, less than 1 mile from Mass Ave. | Photo via @nuova.vita.vintage

For Macey Schumacher, owning a brick + mortar shop has always been her dream.

Growing up thrifting with her mom, she took a personal love for vintage clothing and turned it into a business.

Nuova Vita Vintage — meaning “new life” in Italian — first launched online in October 2020 and went from its first in-person market last summer to securing a pop-up space in The Garage Food Hall to now its own storefront.

Macey describes the shop as “clean, modern, fresh, and comfortable, but still having that very refined, boutique feeling as well.” Her goal is for customers to be able to walk in + find unique, one-of-a-kind pieces that are sustainably sourced.

Nuova Vita carries a wide selection of items with something for everyone (whether you’re a seasoned thrifter or you’re new to shopping second hand) — from timeless vintage to modern to jewelry and accessories to home decor. Macey said another main focus of the storefront is expanding the men’s section + carrying more plus sized items.

“Truly, it’s a lifelong dream happening before my eyes. It’s the most incredible feeling,” Macey said.

Although she’s not originally from Indy, Macey said that Indy feels like home + believes it was meant to be.

“The biggest thing that I’ve noticed about Indy that I think is so beautiful — compared to a lot of other cities — is the community here,” Macey said. “I really do strongly believe because I’ve been a part it, I feel like, and I’ve had the experience of ‘community over competition.’ And I think that’s something so unique to this city.”

Check out the grand opening this weekend.

📍 907 N. Pennsylvania St.

🗓️ Sat., March 5 + Sun., March 6

⏰ 11 a.m.-7 p.m.

A special shoutout from Macey:

“I have an incredible support system of friends, family, my husband Joshua, my parents, and in particular my Mom.

Growing up I have such amazing memories of going thrifting together. From the very beginning she’s been my biggest supporter in everything I’ve done, even when I was just a little girl sharing my idea to one day open my own vintage boutique. I’m extremely grateful for her and I’m so excited that she traveled from D.C. to help me with all the finishing touches for the shop and will be here for the grand opening too!”

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